Some have described Alfred Peet as the "big bang"* of craft coffee - the one who started it all. When he set up shop in Berkeley back in 1966, he transformed America's expectations of the depth, body and flavor in our cups. And that pursuit of greatness has never stopped. In celebration of our 50th year, we're honoring his legacy by taking a bold step ahead. Like Mr. Peet's pioneering dark roasts, our new signature blend expands the horizon of what coffee can be: vibrant, full-flavored, boldly original, and roasted to medium-bodied perfection. If you love Major Dickason's one-of-a-kind taste, you'll find a kindred spirit in Big BangTM. This blend is crafted from some of the same premium coffees, as Major Dickason's, but with a twist, thanks to the heavenly, aromatic citrus of Ethiopian Super Natural. It's the perfect coffee to honor the man who still inspires us every day. Join us in raising our mugs to 50 years of flavor, friends, and fanatical coffee love as we ring in the next 50 with a Big Bang.
In honor of Mr. Peet's legacy, we're taking a bold step ahead and launching a new signature medium roast blend.
The exotic, aromatic fruitiness of Ethiopia Supernatural is one of our favorite flavor discoveries of the past 50 years.
To mark our golden anniversary of crafting unmistakably original coffee, we've set this shining gem at the center of "Big Bang"
Our new signature blend, roasting it to bright, sweet, medium-bodied perfection
Vibrant complexity and supernatural citrus